Brand Design, Layout & Typography, Illustrations, Printable assets
Adobe Illustrator, Adobe Photoshop
Roll High is a safe space for any board games enthusiast and Nerd alike.
The playground offers a rich collection of board games that are free to use and enjoy during your stay on top of private rooms you can book for your Dungeons and Dragons sessions and campaigns.
Roll High is not only a gamers heaven: you can enjoy conferences, book presentations and many other events that are promoted monthly by the organisation team.
Roll High also offers a well renowned bistrot called "Tavern" by the costumers, where you can order food and drinks while playing with your friends.
For this project, the main focus was creating a Brand Identity that reflected the nerd & retro vibes.
Largely inspired by the '80s, the logo and the colour palette combines both aspects while keeping the concept fresh and approachable.
The bold red and purple gently fade into more pastel and easy shades, a nod to washed-out jeans and t-shirts or the faded pages of old comics.
The logo mark represents a D20 dice, the most used dice in Dungeon and Dragons. The expressions "rolling high" and its counterpart "rolling low" refer to the positive or negative outcome of a dice roll.
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The illustrated icons represents Dungeon and Dragon's classic job classes plus 3 elemental magic icons (fire, water and thunder). They are mainly used for gadgets such as stickers, enameled pins and they also appear in the Tavern's menu.
The geometrical icons represent the full set of dices generally used to play Dungeon and Dragons. Thanks to their flexibility they can be used for different assets (the D20 shape was used to create the logos).
